"...
do not be conformed to this world,
but be transformed by the renewing of your mind."
Romans 12:2
I believe that God is calling us today as
Christian businesspeople to stand out and be different,
unique in this world. But how does your market perceive
you? Do people see you as offering services that are unique,
valuable, and essential to meeting their wants? Or do
folks see you as just another wandering generality - lost
in a sea of "sameness"- with no clue as to the
one thing you have that makes you better than the competition?
Paul said in Titus 2:14 that God is calling
us to become "His own special people." That
means we must dare to make a difference and go beyond
being ordinary so we can do good works. To have any degree
of large-scale success, prospects must trust you completely.
The kind of marketing you want to engage
in is the type that builds a bridge, forms a deep bond,
and creates a sincere feeling of trust with your market.
Most importantly, since God is calling you
now to go out into the world and "do business"
for The Kingdom - to fulfill on the mission He has for
your life - you will know if you are on the right path
by how different you present your services to be.
How exactly will you know?
By the fruit you pick.
But the best fruit to pick is not always
that fruit that hangs low. You must summon the courage
to pursue the things you want in the face of any adversity,
and have the strength and moral conviction market your
services with God at the center of your journey because
you believe that is the right thing to do.
So, my friend, the time has come for you
to lay down the foundation for a profitable marketing
program that brings glory and honor to God. Here's how:
Identify what makes you special.
Set yourself apart - distinguish and differentiate your
business - from the competition. You will never receive
the blessings God has in store for you if you expect people
to automatically buy from you just because you have a
terrific service or a wonderful personality.
Start by defining who you are. What do you
do best that comes hard to most? Is there something you
have a knack for doing that you can build your dreams
and goals around? What unique features do you have that
others cannot duplicate?
The biggest blessings are for people who
recognize that each of us came here with a gift to give
to the world. Each of us has something worthwhile to offer
that places us above all others.
Tap into the poetry within you.
Are you the guy that people call when they're having trouble
with their cars? Are you a whiz at trading securities?
Are you a genius at showing people how to save money in
taxes? Does everyone admire the way you decorate homes?
Can you sell homes faster than most other real estate
agents? Are you good with numbers? Or do you have an incredible
knack for fixing things?
The point is: God wants others to know that
you are special. You may live in the world, but your heart
is not of the world. Let folks know how they will be blessed
by doing business with you. It's all about taking a stand
on your skills, talents and abilities - a stand on what
you are God's abundant resource for.
Find your niche.
People today are market savvy and demand choice, individualized
attention or customization, and an extraordinary level
of service. Therefore, you'll want to zero in on a meaningful
point of differentiation that people can relate to: your
market's greatest pain and greatest desire.
People don't buy products and services.
They will exchange their hard earned money only for the
unique value you offer: the solution, end result, contribution,
or benefits you promise.
Folks want to be safe, be happy, have fun,
feel good, and be successful. On the flip side, they want
to get rid of, or be free from, worry, conflict, sickness,
trouble, uncertainty, poverty, and so on. Just remember,
people will buy from you for their reasons, not yours.
And until you uncover those reasons, your
chances of moving up the tree to pick some fruit are slim.
Gerry Foster believes that if you
take seriously and learn how to market your services by
faith, together with Mastery Marketing® secrets, that
you will receive tremendous blessings, because truly you
are a blessing. If Gerry can be of assistance to you in
any way please contact him directly by phone at 949.499.1174
or by email at gerry@masterymarketing.com.
