How To Kill Your Business
By Gerry Foster

WHY IS IT?

A service provider wakes up after sleeping on MARKETED sheets

On a MARKETED bed

And pulls off MARKETED pajamas

Showers in a MARKETED shower

Shaves with a MARKETED razor

Brushes his teeth with MARKETED toothpaste

Washes with MARKETED soap

Rubs on MARKETED deodorant

Puts on a nice MARKETED outfit

Drinks a glass of MARKETED orange juice

Drives to work in a MARKETED car or SUV and then …

Refuses to MARKET his business

Believing it doesn’t pay!

Later if business is poor

He MARKETS it so he can sell it

WHY IS IT?

If you ask me, there are 10 easy steps to killing any kind of service business.

1. Don’t market.  Just pretend everybody is waiting with baited breath to use your services.

2. Don’t market.  Tell yourself you just don’t have the time to spend thinking about promoting and expanding your business.

3. Don’t market.  Just assume everybody knows about the value your services provide.

4. Don’t market.  Convince yourself that you’ve been in business so long, and have so much knowledge, skills and expertise that clients will automatically come to you.

5. Don’t market.  Forget that there are new potential clients who would do business with you if they were urged to do so.

6. Don’t market.  Forget that you have competitors trying to land the same clients you’re going after.

7. Don’t market.  Tell yourself that it costs too much to do marketing and that you don’t get enough return in new business from it.

8. Don’t market.  Overlook the fact that marketing is an investment in the future growth and security of your business, not an expense.

9. Don’t market.  Be sure to “wing it” and not provide an adequate marketing budget for securing new accounts.

10. Don’t market.  Believe that you can always count on good work to bring in new business.

Please contact me directly by phone at 949.499.1174 or by email at gerry@masterymarketing.com if you would like to discuss ways to expand your client base, sales and profits.