Here’s a list of free articles available online. They are grouped into the following key categories:

This will help you easily find the information you are looking for. New articles are being added all the time, so be sure to come back often.

Special Reports

What Is Mastery Marketing® ?
This comprehensive report is required reading if you run a service business – or sell services. Progress through the stages of Mastery Marketing® and plant the seeds in your mind for amassing large numbers of sales at the prices you want to charge, with less effort. 

Mastery Marketing® Communication

Outshine, Outrank, Outclass Your Competition
Discover the importance of having a Statement of Mastery, and how to use it to stand out, get noticed, and make your name stick in the prospect’s mind more effectively.

Mastery Words That Sell
Receive bundles of ideas, tips and strategies on how to write copy for websites, print ads, letters, brochures, flyers, and so on that captivate and pull readers in, propel them to read further, and take action.

Creating A Killer Tagline
Taglines are critical for any service business seeking to establish a unique brand identity. In this article, you’ll learn about the vital steps to follow for catchy and memorable taglines, along with examples.

Mastery Marketing® Strategies

Are You Shooting Blanks?
Uncover “buyers” for your services that represent your best chance of getting a very good return on your marketing efforts. Find out about psychographics, and why segmenting your market on the basis of demographics is no longer king!

Achieving Breakthrough Sales & Profits
Here are the universal principles of marketing masters…38 habits, attitudes and know-how for overcoming adversity, beating the odds and excelling in your marketing endeavors.

Market With Style
Want to soar to the top of the charts like a recording artist with a hit song? Now you can by developing the qualities of mastery marketers. If you love old Motown music, you’ll enjoy this article.

Ways To Improve Cash Flow
Pour cash into your business quickly!  Here are ways to get business fast, when you need it most…some sage marketing advice for tough times.

Pouring Money Into Your Bottom Line
Learn the three essential elements of growing any service business, as well as tips, tricks and tools to use when trying to boost profits without having to spend time and money on prospecting and cold calling.

Stake Your Claim
This article discusses the importance of “positioning” your services so you can stand out in an overcrowded marketplace. Sometimes the world seems like a blur…you must develop the presence of the most charismatic brands to win the battle for recognition.

Sales

Getting Good “Leads”
Discover the little-known secret to attracting a steady flow of interested, targeted and qualified prospects to your business, and stop relying on referrals or hit-or-miss advertising, mailers, and other marketing techniques.

Mastery Selling
Now you can join the elite 20% of salespeople who pocket 80% of all sales. Become the Master Seller – the new breed of sales professional who replaces the old-school approach to “closing” sales with new techniques of “enrolling” prospects that work in today’s market.

Overcoming Price Resistance
Want to overcome any price objection? Learn how to eliminate one of the biggest barriers to sales success, plus other can’t fail ways to reduce price sensitivity and heighten perceived value of your services.

Marketing Enhancers

Mastery Marketing® Values And Ethics
There’s an art to Mastery Marketing® success. Uncover the 9 principles of a mastery marketer – short and sweet – in order to grasp the power of ambition, withstand challenges with optimism, and succeed through helping others.

The Secret: Be Unconventional
Pattern your service business for real success by learning the habits and effectiveness of the most effective mastery marketers. Build streams of prospects, give them reasons to do business with you, and watch your income soar!

How To Kill Your Business
Here is something to seriously think about as you seek to protect the growth and future security of your business.

Victory Is Yours
Learn the profound, fundamental truths you must know when designing and implementing a business-building marketing program. Achieve more, earn more, and turn your goals into reality.

Achievement & Motivation

Fulfilling Your Purpose
Are you running a business you feel proud of?  Do you feel successful? What if you knew the secret to creating your service business to be exactly the way you want it? Embark on a quest to have your work give you more meaning and discover how to unleash the greatness within you.

Wisdom For The Ages
Continued marketing achievement is easy when you know the vital steps to follow. Enjoy the journey as much as the gems you’ll pick up, as you read this inspiring article.

The Right Stuff
Did you know that your likelihood of having a secure, thriving service business depends more on “character” than skills, ability – even relationships and referrals? Read today and take the sure route to enduring success, happiness and fulfillment.

Faith & Prayer (for Christians and other believers who do marketing)

It’s Your Time
You have the wonderful opportunity to create your business to be the way you want it to be…and make use of the limitless potential within you. This article helps you “choose” this new and exciting service business…by providing you with a “road map” to help you along the path with God at the center of your journey.

Marketing By Faith
Happiness, profitable relationships, and success in business – all fall into place when we practice faith-based marketing. Learn to receive the blessings you desire by aligning your business with vision, mission, values and goals.

Stand Out And Be Recognized
Learn what it really takes to prosper as a faith-based marketer – and how to stand out in a me-too world, no matter what the level of competition.

Answer The Call
Drawing on the life of King David, this article reveals the principles of marketing leadership. Discover how to build inner strength and concentrate your efforts to exceed your goals.

Promises – The Keys To The Kingdom
Marketing is easy when you demonstrate love for each and every prospect you call upon by making promises to them. Discover this amazingly simple principle and create the prosperous future God wants you to have.

Living Up To Your Potential
What separates the most successful service providers from the rest of the pack? They are the ones who latch onto the calling, or divine assignment God has for their life, break through their “comfort zones,” and dedicate themselves to fulfilling their assignment. If you’re ready to seek a higher purpose in your work or career, read this article.

A Chosen People
Gerry Foster takes you on a personal journey through his own life to help you piece together the pivotal events of your life to discover your personal truths, your destiny and your spiritual path. This is a no holds barred, thought-provoking mini autobiography that reveals the myths, scripts, stories and hidden assumptions that give shape to our lives as marketers.

Marketing With Inner Peace
This article unlocks your capacity for greater achievement and fulfillment in your business or career. It explains how the relationship you may have with your parents’ holds opportunity for business growth, enabling you to market yourself more fully and freely.

What’s Your Calling?
Liberate your mind for unlimited blessings by getting clear on what your purpose and mission is in life. It’s packed with wisdom and is for people who understand that amazing things happen to those who use their skills, talents and abilities to make a difference in the marketplace.