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- Author Unknown
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When will I start to get
a return on my investment in terms of new clients for any
of your services I purchase?
That's a function of how committed you are to implementing
your marketing program. I've worked with some clients
who generated new business the very next day after putting
my recommendations to use. Some within a week or two,
or even several months. It's really about how willing you
are to "put the l adder up" and climb it.
When it comes to marketing, a lot of internal issues are
at affect. For instance, how do you handle rejection?
Disappointment? How willing are you to plunge into the
unknown on occasion and market yourself? Do you tend
to procrastinate?
My friend, it's never too late to dream another dream, set
a new goal, or chart a new course. You may miss out
on wonderful opportunities if you lose your sense of adventure.
Get out of your comfort zones. It's all up to you.
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Will there be a lot of
other marketing costs I have to incur?
It really depends. Most of my clients have been able
to generate gigantic increases in new business with small
out-of-pocket investments in marketing. Some marketing
strategies require large amounts of money. Most don't.
Factors such as your target market, your core message and
your willingness to take risk have a lot to do with how much
money you'll have to spend. My goal is to always keep
marketing expenditures low. Your total investment may only
be a few hundred dollars.
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Are you expensive?
Not really. Once you start applying my marketing principles
and approaches, clients and cash will roll in. Any money worries
can end. Slow periods and cash flow peaks and valleys can
be a thing of the past. Working hard, stress, anxiety
… all that can even disappear and your business can always
be fun and exciting.
One final thought: When Lee Iaccoca was asked what single
"quality" he looked for in the people he chose as
his top, key associates, he instantly said: "The
ability to make a decision." Even though I'm giving
you my personal promise an iron-clad guarantee
to make sure you are pleased with the work I do for you, I
know that investing money in marketing is a major decision
for many service providers. Maybe it is for you, too. But
if funds are tight right now, that's the best reason of all
to act on this opportunity immediately so two or three
months from now cash flow is no longer an issure for you.
Listen, you have developed certain technical skills and I'm
sure you do quality work. Therefore, you should be getting
your cut of the action: Taking home more money than you now
do. Enjoying life more. Investing for future financial
security. Providing more for your family.
And if you're NOT, and you turn your back on me now, then
how and when are things going to change for the better in
your business? Yeah, you probably will continue to get
referrals. Sure, you might hit the lottery. But
don't hold your breath. Get real. Please.
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