Mastery Marketing Tools

The following Mastery Marketing tools have been developed by me, Gerry Foster, exclusively for service businesses. They contain concrete instruction and very specific information on ways to attract new clients no matter what service you sell. If you are self-employed, the owner of a small business, a CEO/President, or a sales manager and you want to market and sell more of your services, these power tools are just for you.

Marketing A Service Business for Maximum Impact
(6-cassette audiotape program)

This is the audiotape collection that keeps you on track, making sure everything comes together. Simply pop in a tape and you'll hear the secrets of generating quality sales leads, gaining and maintaining a competitive advantage, overcoming objections, keeping your sales "pipeline" full of quality leads, and much, much more.

You won't find another program like this on the market with such thorough information. Learn the best of key service "power" marketing philosophies, concepts and approaches. The information provided is simple, practical, and immediately applicable to any service business.



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Unleash Your Marketing Power
(1-hour video)

This video provides an excellent overview of how to develop a profitable marketing plan for your service business. In an easy to follow format, I lay out - 1,2,3 - the key steps you need to take to empower yourself to do the right marketing at the right time and ensure that people buy your services ... and buy steadily. The video is great to watch by yourself or with a team of people.



Open Closed Doors
(3-CD audio program)

Take charge of your own destiny. Make a commitment to successfully market your services. In this CD series I challenge conventional marketing thinking for a service business and provide state-of-the-art strategies, tips, and techniques for getting more clients and making more money from the work you do. You will leave with a step-by-step approach for finding your niche, motivating prospects to buy, and closing more sales. It's a matter of attitude, really. You must be willing to think about your business in a whole new way and be comfortable with it. Here's your chance to learn how to make prospective clients single you out in the most positive way possible - without a lot of effort on your part.


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The 20 Secrets of Marketing Success
(1-hour audiotape)

When you listen to this powerful "live" program, you'll hear the secrets that make service marketers tremendously successful. Each one is very simple ... and each one can easily be adapted and put to use. I cover how to create a simple plan of action; the skills necessary to expand your client base and build an enduring niche; the importance of a winning attitude A goldmine of information from a classic keynote speech!




Shall I Advertise & Promote
... And Will I Get My Money's Worth?

(1-hour audiotape)

Borrow from the real-world practices of myself and other top one-to-one marketers who know how to get "champagne" clients on a "beer" budget. Another very popular "live" program, get straight-forward facts on the "how" and "why" of advertising and promotions, including a complete strategy for making "Grade A-type" prospects fall in love with your organization.

(Quite frankly, this is not the best audio recording quality. This program was recorded under less than ideal conditions. But I can tell you, "this is "hot" stuff!" - the information makes it worth this little inconvenience many times over.)


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