Vision
To be regarded as the best and most sought after provider of marketing assistance for service organizations worldwide.

Mission
We will help service providers throughout the United States and abroad get the success they deserve by building their brands through Mastery Marketing education, resources and thinking that teaches them how to demonstrate mastery - the distinct skill, service, or talent you provide that surpasses all others.

Promise
Our promise is to operate with high levels of integrity and responsibility, and to serve all clients in a manner that brings glory and honor to God.

Commitment
As the founder and President of Gerry Foster Marketing in Laguna Beach, California (a business development marketing firm), Gerry has solved problems and increased the bottom lines of over 2,000 clients representing 179 different service industries across the U.S. In business full time since 1985, Gerry has successfully dealt with just about every marketing and sales problem a service organization can encounter. And he's studied and is aware of the kind of marketing leadership programs that capture more clients more of the time.

His unique ability to help service providers generate more leads, more selling opportunities and more sales by differentiating your services, eliminating price competition, and systematizing your marketing has earned him high praise from Presidents/CEOs, Sales Directors, entrepreneurs and the media. Gerry's clients range from large corporations to small business owners. But they all have one thing in common - virtually all have profited greatly from Gerry's marketing advice and guidance. In fact, a number of clients acknowledge that his recommendations and ideas have led to huge sales and profit increases. (See our Testimonial page)

Gerry has zeroed in on the thinking and behavior patterns that hinder and stifle the business growth of most service organizations. He is one of an elite few who knows how to get to the heart of what it takes to have a breakthrough in sales and profit performance - namely, to move beyond the limits most service providers have set for themselves by believing that referrals are most important, most vital for future growth. Or by engaging in "look-alike" marketing — print advertising, direct mail, websites, etc. — where everyone is saying the same stuff!

Gerry challenges conventional assumptions and offers insights that make a difference: a new way of thinking that brings a new perspective and casts a new light for any kind of service provider seeking a breakthrough. The unique Mastery Marketing® system he created gives his clients a powerful advantage over their competition. In turn, your clients will thank you with the growing sales and the higher earnings that come from meaningfully differentiating your services and motivating client preference through the demonstration that you are the master in your field. (See Article Archives).

Finally - A Marketing Guy You Can Count On
Gerry has been acknowledged as a highly knowledgeable and distinctive authority in the field of client acquisition - and the optimizing and maximizing of sales productivity. As a proven business leader driven by purpose, fueled with faith, and guided by possibility, he does not just give service providers tips. He provides direct access to the 4 areas vital to marketing success: strategy, creativity, execution, and management. He understands how to get the best results from every marketing dollar, while effectively minimizing risk. He understands the situations and events that make up our lives as service providers - the demands placed on our time - and how to get the most from every sales opportunity.

Gerry sees each client as someone special - like a thumbprint - and shows them how to stand out in a "me too" world, a skill that is not easily found in his industry. His depth and breadth of experience has fostered within him sound judgment, keen communication and implementation skills, plus the abilities necessary to produce desired outcomes and effectively contribute to any service organization. These traits, along with a deep and rich understanding of what's required to increase prospect-to-client conversion ratios, are vital for any service provider who is struggling, or that wants to reinvent their business in the marketplace or be seen as distinct.

Gerry's forte is providing high-impact, non "cookie-cutter,' out-of-the-box marketing solutions that stand out from the rest and outperforms expectations. In short, he is committed to generating a breakthrough in your business ... and your life.

Achievements Gerry has been in the marketing field for over 25 years. He:
	Earned BS and MBA degrees cum laude in business marketing from the University of Southern California
	Worked in corporate America for ten years, most notable was The Procter and Gamble Company (they more or less wrote the book on marketing) where he worked in Brand Management - designing and carrying out brand building marketing leadership programs that catapulted his brands (Era liquid laundry detergent and Cascade automatic dishwasher detergent) to record sales and market share levels. This was during the glorious days when white shirts and suits were de rigueur, and only the best and the brightest worked for P&G.
	Has been featured in the Wall Street Journal and the PBS Business series entitled, Something Ventured
	Has been featured several times in the Orange County Register (a large, local metropolitan newspaper), and his marketing advice has often been quoted there
	Is the co-founder of the Marketing Communications Certificate Program at the University of California - Irvine where he taught part-time for 7 years and served on its Advisory Board for three years
	Taught marketing and advertising courses for over 10 years at Cal State-Long Beach, Cal State-Fullerton, and Pepperdine University
	Was honored with the Outstanding Instructor Award by the FAME Renaissance Entrepreneurial Training Program, another in a long list of accolades he has received over the years
	Is a member of the National Speakers Association (the "who's who" in professional speaking)
	Serves on the Board of Directors for the Laguna Beach Chamber of Commerce and serves as co-chair of the Ambassadors and Small Business committees
	Is a past Board and Executive Committee member of the Boys Scouts of America - Orange County Council - where he served for several years
	Is actively involved in various church ministries, which includes a volunteer position as Director of Entrepreneur Development at Faithful Central Bible Church in Inglewood, CA (they bought the Forum where the L.A. Lakers used to play) where he also founded and leads a popular Entrepreneur Development Ministry each week.
	Is the author of the popular selling self-published book, "Marketing a Service Business for Maximum Impact!"

Newsline
The Orange County Register:
"Service businesses need to identify and woo new customers.  Small business promotion need not cost a bundle.  Gerry Foster is an expert."
The Daily Breeze:
"Gerry Foster provides strategies on how to identify your target market, what to say to get them to buy, and how to best reach these prospects."
The News Tribune:
"Gerry Foster is a marketing specialist who shows people how to maximize profits, quickly and easily."

Gerry Foster Media Stories & Quotes - Titles (These Have Appeared in The Orange County Register):
What Not To Cut: Funds For Marketing
Marketing Key To Success
Here's Your Mission
Focus On Your Best Clients
Marketing In A Minute
Get Most From Marketing Dollar
Is Seminar A Gold Mine Or Come-On?
Make Marketing Serve Your Service




When it comes to thinking outside the box, problem solving, being action oriented and evoking belly laughter, Arah is in a class by herself.

As a visionary creative force behind Gerry Foster Marketing of Laguna Beach, CA, Arah has worn many hats in her 16 years with the company. Personally mentored by Mr. Foster, Arah serves as his "right hand man." Whether she's working behind the scenes, managing daily operations, or overseeing client projects, one truth becomes clear: "She's real and on bulls-eye target." For this reason, clients and Mr. Foster put their consummate trust in Arah's abilities, skills and uncanny marketing instincts.

Multi-faceted and talented, Arah is knowledgeable and experienced in all aspects of professional services marketing, including - strategic planning, coaching, market research, database marketing, direct mail, marketing communications (i.e., flyers, brochures, newsletters, press releases, etc.), trade show exhibiting, as well as public speaking, seminar/ workshop and website development.

No matter what size project, Arah's commitment to excellence is evident in everything she does, which usually enables the firm to exceed clients' expectations. As a result, the Company's work has been featured (or spotlighted) in The Orange County Register, Home Office Magazine and The Wall Street Journal, as well as profiled on the PBS Business Series, Something Ventured.

A Gifted Writer
Arah has authored or co-authored numerous reports, handbooks, and guides. She was extremely instrumental in the overall development of the popular selling, 500 plus page self-published manual, Marketing a Service Business for Maximum Impact!

She has also developed or co-developed many innovative and results oriented marketing programs, including the highly acclaimed, 5-week, 15 hour Mastery Marketing® Program where participants often reported profit increases of 50 % or more upon completion and execution of their marketing plans.

Arah's undergraduate studies in education at the University of Illinois, Chicago, and deft account management of several Fortune 1000 corporations for MCI and Sprint Telecommunications, plus almost two decades of solid entrepreneurial and marketing experience have uniquely prepared her to successfully address the many challenges facing today's professional service organizations.

Thus, companies such as G-Tel (formerly a division of General Telephone, now Verizon), IDS Financial Services (an American Express Company) and hundreds of other professional service firms throughout southern California and the US, have been able to significantly attract new clients, increase business from their existing clientele, and expand their company's presence in their respective marketplaces.

Five Star Service
Arah prides herself on providing personal attention and service to every client. By partnering with them, she is able to guide clients through four important phases of marketing planning: (1) Strategy, (2) Creativity, (3) Execution, and (4) Management. Arah doesn't just offer bits of advice; rather she collaborates with clients to come up with innovative solutions to their marketing problems before they become a situation.

Arah's tremendous marketing vision, enthusiasm and wit are what clients love most about her. Simply put, this almost 6 foot dream chaser brings fun and laughter back into the work environment. In a white water world with both turbulent change and stretches of calm in everyone's path, Arah understands the importance of maintaining balance. That is why she insists clients stop and smell the roses, even if that only means luxuriating in the fragrance of flowers she has sent.

Arah's greatest personal passion is travel. Her adventures have taken her far and wide from her birthplace of Chicago, Illinois. Some of her more memorable experiences have found her: Parasailing above Acapulco Bay; experiencing the world's best chocolate soufflé in Lake Como, Italy; hiking perilous trails to secluded Hawaiian waterfalls; practically falling into the Grand Canyon after seeing a bat up close and personal; horseback riding on crystalline Baja beaches and cruising through southern Caribbean ports.

Arah's future dream destinations include Bali, Egypt, Santorini, Tahiti, and the French or Italian Riviera. Although, she'd go just about anywhere to see wild horses frolic.

Working On Behalf Of Your Dreams
Arah's love of travel and being a kid at heart fuels her imaginative spirit and innate curiosity. This enables her to keep perspectives fresh, which is critical when a client's marketing situation demands exploring all possibilities and options to achieve their goals and objectives. And this, she would say, is the purpose of her work: Helping clients realize what they only imagined - could be.