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What Are TeleSeminars?
Our Mastery Marketing TeleSeminars are for service providers
who want to effectively market their services to achieve rapid
growth.
You might think of them as "marketing
seminars by telephone."
The TeleSeminars are perfect for those service providers
who want to brainstorm and collaborate with some of today's
hottest marketing masters to discover how to strategize, energize
and revolutionize your business.
Each TeleSeminar will feature up-to-the-minute marketing tips,
strategies and techniques that will help you:
- Set your business apart
- Generate more and better leads
- Land more appointments or discussions with serious prospects
- Keep new clients coming in and in and in
- And much more
Don't expect to find any highfalutin Madison Avenue theories
and concepts here. We'll only provide proven marketing strategies
and approaches that work. These are laser focused, actionable,
high content skill-trainings that will skyrocket your sales
production, and give you an edge in the competitive 2000's.
And you'll love the interactions with the
other class participants. There's nothing like the
give-and-take of live conversation. You'll find yourself inspired,
empowered and challenged to unleash the mastery marketing
within you.
How Does It Work?
Participate in a 1-hour Group Conference Call once a week.
All you do is call a private TeleSeminar phone number once
a week for 10 weeks and join Gerry Foster (or one of his guest
marketing masters) along with no more than 15 other participants.
How Is This A Practical Use Of My Time?
Unlike marketing consulting, mentoring, or any of our public
seminars, there are several unique benefits of the TeleSeminars.
They are:
- Convenient - you can participate
in a class from your home, your office, or any convenient
location from anywhere in the country (or the world). Heck,
you can be sitting at home in your underwear. What's more,
you don't have to deal with traffic or parking hassles.
- Comfortable - you'll enjoy the
golden nuggets of information you receive in each power-packed
one hour session
- Affordable - 10 hours of live time
with Gerry Foster for far less than the cost of two one-hour
consulting sessions with him at his standard fee of $300
per hour. Plus, travel and/or lodging expenses are eliminated
because you're only calling a phone number.
- Personalized - no fluff, just "here's-how-to-make-it-work"
information that will apply to your particular business
situation. Plus, your specific questions will be answered
during each call.
- Actionable - you'll leave each
TeleSeminar call with tons of low-cost, easy-to-implement
ideas
- Supportive - lean on your fellow
class members to receive additional ideas, feedback, and
insights. Because like you, they're also participating to
achieve the same goal - to locate, land and keep more clients.
We will present all material in the TeleSeminars in the
same manner as our live seminars. The only difference is
that all discussions are via the telephone. With this new
way of learning, even the shyest of people will find themselves
eagerly wanting to participate.
How Will I Personally Benefit From Attending the TeleSeminars?
The TeleSeminars will enhance your ability to learn, make
desired changes, and achieve your sales and profit goals.
You will:
- Get clear about what you want to accomplish
- Solve marketing and sales problems and learn how to overcome
obstacles
- Set specific sales goals and make effective marketing
action plans
- Learn new marketing skills and techniques
- Stay focused and on track
Who Should Attend?
- Anyone self-employed or the owner, CEO, president, marketing
or sales manager of a business-to-business, professional,
personal or contractor service business
- Those Who Are Committed To Reaching The Next Level of
Success
Why Should I Participate In The TeleSeminars?
You should attend the TeleSeminars if you are:
- Seeking to improve profits or find new clients fast
- Having trouble getting your "foot in the door"
of targeted companies
- Frustrated that you are not closing enough new accounts
- Fed up with hearing "No," "We're happy
with whom we're working with," or "I'll think
it over."
- Interested in learning how to create exciting marketing
communications through print, letters, flyers, sales materials
or website
- Strapped for time, not able to attend a live seminar,
or just looking for a convenient way to learn
TeleSeminar SCHEDULE
TeleSeminar #1 - March 3, 2004
FINDING YOUR NICHE - Attracting new
clients is much easier than you think. But you have to make
a choice: You can try to be like all the other service providers
slugging it out in your market, or you can find a niche where
you can be successful and make more money.
- How to uncover prospects that are ready to buy
- Pinpointing prospects that are a perfect fit for what
you offer
- Marketing to "underserved" markets - your best
prospects for growth.
TeleSeminar #2 - March 10, 2004
CREATING YOUR S.O.M. (STATEMENT OF MASTERY)
- Unless you state in all of your marketing and selling efforts
what makes you distinct and valuable - the master of your
field - that sets you apart from everyone else, you will be
just another wandering generality. And if you are a wandering
generality, you won't get calls from prospects. You must master
the ability to tell people what you do that puts you "head
and shoulders" above all of your competitors.
- Develop a concise statement that tells everyone the single
most compelling advantage they will gain by doing business
with your company
- Create reasons for people to buy from you that competitors
can't copy
- Give yourself a sustainable competitive advantage that
will leave your competition choking on your dust
TeleSeminar #3 - March 17, 2004
CREATING MONEY-MAKING SALES LETTERS AND MARKETING
MATERIALS - If you want to motivate prospects to buy
from you, especially those that are skeptical, the secret
is to do it with powerful concepts and sales copy that will
motivate them to contact you. You must arm yourself with effective
print communication.
- Discover three points for effective print communication
that sells and sells -- and sells even more!
- Learn the trade secrets for whatever your print needs
may be - from one page flyers, service or product fact sheets,
to multi-page brochures or the website content
- Leave no stone unturned - receive a blow-by-blow account
of how to "nail a prospect"
TeleSeminar #4 - March 24, 2004
PUSHING HOT-BUTTONS: THE KEYS THAT MAKE PROSPECTS BUY
- When you provide proposals, submit bids, or present your
services or products, do you get terrific responses from prospects?
All prospects have a hot button -- one or two characteristics
that make products disappear off the shelves and sell services
like crazy. The difference between knowing and not knowing
how to push those buttons can determine whether you'll succeed.
- Formulate your "core message" -- the nucleus
upon which all your marketing and selling efforts must revolve
around
- Learn exactly why people buy, why they don't buy, and
what features and benefits they want
- Discover how "core messaging" can not only boost
responses but close more sales
TeleSeminar #5 - March 31, 2004
MASTERY NETWORKING AND ENDLESS REFERRALS - Once you
have landed someone as a client, there is a chance that they
know other people who are also prospects. The trick is to
get these names without "putting the client off."
- How to turn any and every contact into a sky's-the-limit
sales opportunity
- Design a systematic method for building word-of-mouth
and cultivating mutually beneficial, give-and-take, win-win
relationships
- Bring a ready, willing, able, and most of all, open mind,
and discover how to keep your phones ringing with referrals
TeleSeminar #6 - April 7, 2004
BE A MAGNET: DIRECT RESPONSE MARKETING - The only way
to reach prospects, especially when they put up so many "screens"
to block your path, is to attract people who are pre-disposed
to view you as the provider of choice and buy from you. This
marketing tool may be the most overlooked, hidden opportunity
for generating a breakthrough in the service marketing industry
ever devised.
- Put an end to feeling frustrated with not being able to
get your foot in the door of certain companies or organizations
- Have qualified prospects eagerly wanting to meet with
you to discuss your services
- Increase your sales production
TeleSeminar #7 - April 14, 2004
SUBMITTING MORE BIDS, QUOTES AND/OR PROPOSALS AND GETTING
MORE APPOINTMENTS - Is there anything worse than having
to force yourself on someone who is truly not interested in
anything you have to say or offer? Is there anything you hate
more than feeling rejected or dejected because your sales
pitch didn't elicit the response you wanted? When you understand
that emotions, empathy and compassion are the little used
secrets to producing big numbers, you'll have more selling
opportunities than ever before.
- Learn dozens of unheard methods to actually get interested
buyers to contact you.
- Find out about verbal communication methods that will
get prospects to ask for your help.
- Mastery marketing communication that will help turn your
business around
TeleSeminar #8 - April 21, 2004
MASTERY SELLING - Most people don't like being told
they should hire or work with a particular service provider.
Do you think that any prospect gets motivated by some over-used
or trite expression such as, "We have great products,"
"We have years of experience," "Our services
are superior," and so on. These types of sales pitches
not only bore most prospects, they actually can turn them
off.
- Dialogues that will enroll prospects into working with
you.
- Selling that touches the deepest emotions in their hearts.
- How to make selling a whole lot easier and less frustrating.
TeleSeminar #9 - April 28, 2004
The After Dinner Mint - When you are finished with
a fine meal, and are ready to leave, what happens after you
settle your bill? If it's a fine restaurant, they give you
an after dinner mint, right? Well, that's exactly what you
should do for all your clients. In other words, you must make
certain that after they've hired you, they still have "a
pleasant taste in their mouths."
- How to make sure your clients are outrageously excited
and pleased with the fine work you've done
- Getting clients to reward you with unhesitatingly referred
new clients
- Receiving the annuity you deserve that will gladly pay
you dividends regularly for years to come - the power of
leveraging relationships
TeleSeminar #10 - May 5, 2004
Other Money-In-The-Bank Stuff You Can Do - This is
basically a free wheeling, brainstorming session where we
kick around ideas and look at all the other things you can
do to sell more of your services or products. Trade shows.
Websites. Advertising specialty products. Print advertising.
Writing articles. Public speaking. Seminars. And more. Someone
once told me that I have at least 101 moneymaking ideas for
any sales rep or entrepreneur in any service business.
Time
Wednesday mornings
From 1:00 PM to 2:00 PM Pacific Time, 2:00 PM Mountain Time,
3:00 PM Central Time, 4:00 PM. Eastern Time, 5:00 PM. Atlantic
Time.
Where
You call into a special conference bridge line. This phone
number is provided when you enroll.
How Much
The fee is $395 US Dollar value (for all 10 TeleSeminars).
That's only $39.50 per TeleSeminar session! Or, you can choose
any 5 TeleSeminars for $250. To enroll, call 949.499.1174.
There is no charge for being on the bridge/ conference line.
If you call long distance, you will be charged regular long
distance fees. Check with your long distance carrier; they
may offer great deals for long distance calls (around 7¢
per min. in the U.S.; that's less than $5.00 per class). Remember,
it's as simple as making a normal telephone call.
Don't worry if you miss a session, because we'll provide
you with an audiotape.
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I want to enroll
in all 10 TeleSeminars!
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I want to enroll
in 5 TeleSeminars!
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Or call to register
at 800-630-1174
(only 15 people per TeleSeminar so please enroll as soon as
possible)
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